By Moses Joshua Breakout running back stirs controversy with reposted video amid NFL crackdown on violent imagery
A Breakout Year, Clouded by Online Missteps
Jahmyr Gibbs entered 2025 as one of the NFL’s most electric offensive weapons. The Detroit Lions running back exploded onto the scene in 2024 with over 1,400 rushing yards, 16 touchdowns, and nearly 520 receiving yards—earning him his second Pro Bowl selection and a starring role in Detroit’s NFC North dominance. But off the field, Gibbs is now drawing headlines for all the wrong reasons.
In a move that left fans scratching their heads and team officials likely groaning, Gibbs reshared an AI-generated video on social media that portrayed head coach Dan Campbell and offensive lineman Dan Skipper brandishing firearms. Though clearly artificial and satirical, the post immediately raised red flags.
“Jahmyr Gibbs what are you doing,” the Detroit Times wrote on X (formerly Twitter), echoing the confusion and concern of fans across the league.
Fans Worry About NFL Repercussions
While Gibbs didn’t create the video, simply sharing it publicly was enough to stir controversy. One fan warned on social media, “Smh somebody needs to tell him to stop before the NFL gets involved.” With the league actively enforcing a stricter policy on gun-related gestures and imagery, the post could be seen as toeing a dangerous line.
The NFL’s increased vigilance began last season, as CBS Sports reported, when league officials started issuing fines for what they deemed “violent gestures,” particularly celebrations mimicking gunfire. Troy Vincent, executive VP of football operations, emphasized the league’s stance: “We’re not trying to make it not fun. But we also have a responsibility as professional athletes.”
A Pattern of Questionable Social Media Activity
This isn’t Gibbs’ first brush with trouble on the digital front. Late last season, he posted a behind-the-scenes video that inadvertently revealed a whiteboard featuring offensive play designs and specific Lions protection schemes—an unintentional leak that caught the attention of head coach Dan Campbell.
“Oh I didn’t know that,” Campbell said at the time. “Yeah, I need to check on that then. Did not know that. Yeah, I’d rather our stuff not be out there.”
Though these incidents appear to stem from enthusiasm rather than malice, they raise questions about Gibbs’ judgment when using platforms with millions of followers and the ever-watchful eye of the league.
What This Means for Gibbs—and the Lions
So far, no formal action has been taken by the NFL regarding the reposted video, and the Lions organization has remained silent on the matter. However, with Gibbs becoming one of the league’s rising stars—and a face of the Lions’ future—the margin for error is shrinking.
As Detroit continues its climb toward Super Bowl contention, the front office and coaching staff will likely stress the importance of image and discipline both on and off the field.
For now, Jahmyr Gibbs remains a fan favorite and foundational piece of Detroit’s offensive identity. But if the league decides to make an example, a single social media post could cost more than just likes and shares.