By Sunday 
If you were wondering where the Detroit Lions’ heads are at heading into the 2025 season, wide receiver Amon-Ra St. Brown just made it crystal clear: it’s Super Bowl or bust.
After back-to-back NFC North titles, a trip to the NFC Championship in 2023, and a franchise-best 15-2 record in 2024 that ended in a heartbreaking divisional-round loss, the Lions are done with moral victories. They’re chasing history now.
All-In on the Big Game
“At this point, we want to win a Super Bowl; that’s it,” St. Brown said, via ESPN’s Eric Woodyard. “Obviously, we’ve got to make the playoffs to win the Super Bowl, but that’s understood by everyone, so, we want to win the Super Bowl. Plain and simple.”
It doesn’t get much clearer than that. The tone from inside Allen Park is one of urgency and ambition—Detroit isn’t sneaking up on anyone anymore. They’re a contender with the receipts to prove it.
Battle-Tested and Battle-Ready
And they’re going to need that mindset. The Lions enter 2025 with one of the NFL’s toughest schedules, including five prime-time games, and marquee matchups on Thanksgiving Day and Christmas Day.
That kind of spotlight can shake some teams. But for head coach Dan Campbell and this core group of Lions, it’s just another proving ground.
“I’m excited for the way it’s laid out,” Campbell said. “I love the home games. I love the road games. I love the night games — not as much. We’ve got some 1 o’clock [games] this year, which is good, but we’ll be ready. I don’t care how it lines up. We’ve got to be ready to go, and we will be.”
That’s classic Campbell: no excuses, no hesitation—just gritty confidence.
Overcoming New Challenges
This season won’t come without its tests. Detroit lost both of its coordinators and several assistant coaches this offseason, not to mention beloved All-Pro center Frank Ragnow, who announced his retirement this week.
But if there’s one thing this Dan Campbell-era Lions team has shown, it’s resilience. They’ve rebuilt before. They’ve adjusted. And now, with elite talent like St. Brown leading the offense, they’re focused on taking the final step.
The Bottom Line
The Lions are no longer just a feel-good story or a rebuilding project. They’re contenders with a clear target in sight.
So when Amon-Ra St. Brown says it’s “Super Bowl or nothing,” believe him.
Detroit isn’t hoping to make noise—they’re planning to bring the house down.