Dan Campbell Breaks NFL Record with 151 4th-Down Attempts!

Detroit Lions Drone Show Rescheduled for Tonight Due to Weather

The much-anticipated Detroit Lions drone show, originally set for Friday, has been delayed and will now take place tonight at 7:00 p.m. The show will feature hundreds of drones launching from the Riverfront Festival Plaza. The area will be closed off for the event, but the spectacle will be visible from various locations throughout the city, with downtown Windsor being the prime viewing spot.

If you’re in the area and can see the Caesars Windsor hotel towers, you’ll likely have a great view of the show. Windsor residents got a preview of the excitement on Friday, with celebrations already in full swing.

Windsor Mayor Drew Dilkens expressed gratitude for the event, stating, “We thank the Detroit Lions for this generous gift to our community, and for ensuring Canadian fans can join in the excitement of these playoffs. This is another solid opportunity to highlight the Windsor-Detroit region’s strong reputation as a world-class sports tourism destination and to reinforce our identity as the ultimate ‘Two Nation Destination.’”

For those heading downtown, Ouellette Avenue will be closed from 6:00 p.m. to 8:00 p.m. to facilitate the event.

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DETROIT (AP) – Dan Campbell has redefined four-down territory. The Detroit Lions go for it on fourth down almost anywhere on the field under their aggressive coach, whose fearless mentality has reshaped the franchise’s culture and led to record-breaking results. “Our guys, for the most part, look at it as it’s just the next down,” Campbell said. “As opposed to this is do or die, this is the last chance.” Campbell has kept his offense on the field, instead of kicking field goals or punting, a league-high 151 times on fourth down over the last four seasons. He’s the only NFL coach to go for it that many times in a four-year span since at least 1991, according to Sportradar. Holly Campbell recently joked on social media that punting is the only thing her husband can’t do. The Lions have gotten used to Campbell’s gambles. “On defense, we almost expect them to go for it,” safety Ifeatu Melifonwu said Thursday. “It’s never a surprise.” Campbell gave the Lions a three-day break, starting Friday, before they begin preparing to play the NFC’s lowest-seeded team next weekend at Ford Field. Campbell has led the league in going for it on fourth down in two of his four years and his 33 attempts during the 2024 seasons trailed just two nothing-to-lose, three-win teams: the Cleveland Browns and New York Giants. When Detroit went 3-13-1 during Campbell’s debut season, he set an NFL record with 44 fourth-down attempts. Players appreciate the faith Campbell shows in them on the pivotal down, usually leaving special teams and the defense on the sideline. “They’ve figured out a little bit of who I am over time now,” he said. “This didn’t just pop up. DETROIT, MICHIGAN – SEPTEMBER 15: Head coach Dan Campbell of the Detroit Lions reacts against the Tampa Bay Buccaneers during the second half at Ford Field on September 15, 2024 in Detroit, Michigan. (Photo by Nic Antaya/Getty Images) “I think they have a pretty good grasp of when we’re going to do it, when we’re not. Some games we go in saying that we’re going to be more aggressive than others. Sometimes it just flows that way.” The Lions went for it on fourth down five times, converting four, to help them outlast Green Bay in a 34-31 win last month in part to keep their banged-up defense off the field. Detroit’s opponents are so prepared to play defense on fourth down that sometimes quarterback Jared Goff can draw them offside with a hard count, as he did in last Sunday’s division-clinching win over the Minnesota Vikings. “We have it (as) a part of our offense,” Goff said. “At certain times, we’ll pull it out and we’ve been pretty successful with it.” Detroit scored or moved the chains with a first down on 66.7% of fourth downs this past season, trailing the success of just six teams. Campbell’s strategy usually pays off, converting more than half of the time on fourth down over the last four seasons and reinforcing the confidence he has in players and coaches to validate his decisions. DETROIT – 2007: Dan Campbell of the Detroit Lions poses for his 2007 NFL headshot at photo day in Detroit, Michigan. (Photo by Getty Images) Expand With players drafted and acquired by general manager Brad Holmes and the Campbell-led coaching staff, the Lions have had a stunning stretch of success over the last 2 1/2 years. The Lions are 37-10 since Nov. 6, 2022, including winning two games last year in one postseason for the first time since winning the 1957 NFL title. Detroit won a team-record 15 games in the 2024 season and for the first time, the franchise has won consecutive division titles and the NFC’s No. 1 seed. Rookie kicker Jake Bates broke Jason Hanson’s team record for points this season and certainly isn’t complaining that he could have scored more than 142 points if Campbell had opted to try more field goals. “We’re 15-2, so what this coaching staff is doing is working,” Bates said. “Winning is way more fun than making kicks.” Detroit Lions BREAKING NEWS Breaking news delivered fast Email Address By clicking Sign Up, I confirm that I have read and agree to the Privacy Policy and Terms of Service. 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Dan Campbell’s Bold Coaching Style Redefines Detroit Lions’ Culture

DETROIT (AP) — Head Coach Dan Campbell has transformed the Detroit Lions’ approach to fourth-down plays, making them a cornerstone of the team’s strategy. His fearless, go-for-it mentality has reshaped the franchise, delivering record-breaking results and reinvigorating Lions fans.

Under Campbell, the Lions lead the NFL in fourth-down attempts, with a staggering 151 tries over the past four seasons—the most by any coach in a similar span since at least 1991, according to Sportradar.

“Our guys treat it as just the next down,” Campbell said. “It’s not do-or-die; it’s just football.”

Bold Gambles, Big Rewards

In his debut 2021 season, Campbell set a league record with 44 fourth-down attempts, even as the Lions endured a difficult 3-13-1 campaign. Since then, the strategy has paid dividends. In the 2024 season, Detroit scored or gained a first down on 66.7% of fourth-down attempts, ranking among the league’s best.

The Lions’ aggressive approach has helped manage game flow, such as their four fourth-down conversions in a thrilling 34-31 victory over Green Bay last month. Quarterback Jared Goff has also leveraged this strategy with hard counts to draw defenses offside, a tactic that proved pivotal in clinching the division against Minnesota.

A Culture of Confidence

The players have embraced Campbell’s faith in them. Safety Ifeatu Melifonwu noted, “On defense, we almost expect to see our offense stay out there. It’s just how we roll.”

Even rookie kicker Jake Bates, who broke the franchise scoring record with 142 points this season, supports the philosophy. “We’re 15-2,” Bates said. “What this coaching staff is doing works. Winning is way more fun than making kicks.”

Unprecedented Success

With the backing of General Manager Brad Holmes, Campbell has overseen an incredible turnaround. The Lions are 37-10 since November 2022, including back-to-back NFC North titles and the conference’s No. 1 playoff seed for the first time in franchise history. The team also set a franchise record with 15 wins this season.

As the Lions prepare for the playoffs, Campbell’s daring approach symbolizes the team’s transformation into a contender.

“They’ve figured out who I am,” Campbell said. “Some games we plan to be aggressive; others, it just happens. But it’s always about winning.”

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