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Low targets, high yardage, elite threat—Allen Robinson explains why Jamo makes the whole offense better.
When Efficiency Meets Explosiveness
In today’s NFL, it’s easy to be dazzled by volume. More catches, more targets, more hype. But sometimes, greatness is less about how often you get the ball—and more about what you do with it when you do.
Enter Jameson Williams.
After a rocky start to his career, the Detroit Lions wideout broke out in a major way in 2024, notching over 1,000 receiving yards. The kicker? He did it on just 58 receptions—the lowest number of catches among any receiver to cross that 1,000-yard milestone last season. That’s not just impressive—it’s rare.
“You Don’t Have to Force Feed Jamo”
Former Lions wide receiver Allen Robinson recently chimed in on Williams’ impact in an interview with Woodward Sports, and his insight was crystal clear: Jamo changes the math.
“Whenever you have a guy like Jamo who can have in the range of 50 catches and still have over 1,000 yards, there’s so much value in that because everybody else can also get their opportunities as well,” Robinson said.
“You don’t have to force feed Jamo too much. You know he’s gonna get his. He almost averages an explosive play every time he touches the ball.”
Williams’ unique ability to stretch the field and turn routine plays into fireworks allows the Lions to stay unpredictable. While defenses are trying to keep up with his breakaway speed, guys like Amon-Ra St. Brown, Sam LaPorta, and Jahmyr Gibbs are free to work underneath and exploit softer matchups.
A 1-2 Punch That’s Built to Last
With Williams finally hitting his stride and All-Pro Amon-Ra St. Brown continuing to shine, the Lions boast one of the NFL’s most balanced and dangerous receiver duos. Jamo’s explosive efficiency doesn’t just benefit his stats—it opens the entire playbook for offensive coordinator Ben Johnson and quarterback Jared Goff.
The Lions were already the league’s highest-scoring offense in 2024. If Jameson Williams continues to be this efficient, defenses might be looking at a long, exhausting season.