By Josh 
Marella Cruises is urging all its guests and crew members to stay calm yet vigilant amid unfolding developments affecting the company and its fleet. Recent industry shifts have prompted the cruise line to emphasize safety, transparency, and continued commitment to customer experience.
Over the past few weeks, Marella Cruises has experienced a series of high-profile changes, including the reassignment of new shipbuilding slots originally intended for its fleet. In response, the company is sending a clear message: there is no reason for alarm among cruisers
What’s Changing — and Why It Matters
Earlier this year, Marella announced that two new cruise ships would be built for its fleet, with deliveries scheduled for 2031 and beyond. However, in a recent turn of events, those slots have now been reallocated to TUI Cruises, Marella’s parent company’s German-brand arm. The vessels will join the InTUItion class, scheduled for delivery in 2031 and 2032, and will be among the largest and most modern in the TUI fleet.
Marella’s leadership has stressed that this adjustment will not impact current operations, upcoming sailings, or the comfort and safety of those already booked. Existing itineraries will proceed as planned, and customer services remain fully functional.
What Marella Is Asking of Its Guests
Stay calm and trust official communication. The company requests that passengers follow updates from Marella’s official channels rather than rely on rumors or speculative reports.
Exercise common-sense vigilance. Just as with any travel, remain aware of your surroundings, follow onboard safety protocols, and keep an eye on announcements from ship personnel.
Plan ahead but stay flexible. Though no disruptions have been confirmed, the cruise line encourages guests to check their messages, app alerts, or emails for any last-minute updates regarding embarkation or itinerary changes.
Reach out to support if unsure. Marella’s customer service, both onshore and on board, remains open to fielding questions or clarifications.
Why the Tone Matters Now
In times of uncertainty, travel brands often face backlash if communications are vague or dismissive. By urging calm and caution, Marella Cruises aims to reassure its audience that the company remains committed to safety, continuity, and guest satisfaction—even while navigating strategic changes behind the scenes.
The company’s approach is reminiscent of crisis communications in other industries: acknowledge change, offer reassurances, and invite engagement rather than alienation.
What Passengers Should Watch For
Official statements via Marella’s website, app, and social media
Emails or SMS alerts regarding boarding times or port instruction
Briefings by ship officers and crew during embarkation
Any amendments to itineraries (always rare, but possible, especially in evolving times)
Marella Cruises is navigating through a shift in its growth strategy, but for now, guests need not worry. The vessels still sailing remain in full operation, staff are fully briefed, and the core promise of delivering memorable cruise holidays continues unchanged.