By Sunday 
The Detroit Lions’ Thanksgiving game is already a Michigan ritual: football, turkey, family debates, and a halftime show that’s usually… well, decent. But 2025? It’s carrying a different type of electricity.
Why? Because hometown legend Eminem and his longtime manager Paul Rosenberg are officially partnering with the Lions to produce halftime shows through 2027. And if that doesn’t signal “big things coming,” nothing does.
So let’s lean in and predict what might unfold on Thanksgiving Day.
Detroit’s Own: A Full Hip-Hop Takeover
With Em and Rosenberg steering the entire operation, this feels like the perfect year for a massive Detroit-themed showcase—something bold, something nostalgic, something that hits the city right in the chest.
In other words:
D12. Royce da 5’9”. Eminem. All on one stage.
That’s not just a lineup. That’s a moment.
Detroit fans wouldn’t just cheer—they’d lose their collective minds.
Why This Lineup Works Perfectly
D12
The wild-hearted, early-2000s icons. Bring them out and you instantly tap into a generation’s worth of Shady Records nostalgia.
Royce da 5’9”
Detroit’s sharpest lyricist. One half of Bad Meets Evil. A foundational piece of the city’s hip-hop identity. If you’re building a Detroit super-show, he’s not optional.
Eminem
The headliner. The hometown hero. The reason people across America would stop mid-turkey-carving to watch their TV.
With him producing the show now, the odds of him stepping onstage have never been higher.
And honestly?
After the Lions’ recent rise… Ford Field deserves that kind of fire.
How the Halftime Show Could Unfold
Picture this:
- The lights drop. Ford Field goes dead quiet.
- A gritty Detroit-style beat creeps in.
- Royce da 5’9” appears first—crowd explodes.
- Purple and gold lights flicker. D12 rushes the stage. Nostalgia everywhere.
- And then—boom.
The opening chords of “Lose Yourself” hit, and Eminem rises from the center platform.
That’s not a halftime show.
That’s a Detroit earthquake.
Why the Eminem/Rosenberg Partnership Matters
This isn’t a one-off cameo or a quick holiday stunt. It’s a multi-year vision that runs through 2027. That means Detroit is entering a new era of halftime entertainment—bigger, louder, smarter, and unmistakably local.
Thanksgiving 2025 would be the perfect launchpad.
A performance that announces to the NFL world:
“Detroit does halftime shows differently now.”
Bottom Line
The Lions are rolling. The city is buzzing.
And Eminem—backed by Paul Rosenberg—is literally calling the halftime show shots.
If there were ever a perfect moment for an all-Detroit mega-performance, this is it.
Give us D12, Royce da 5’9”, and Eminem.
Give fans a moment they’ll talk about for years.
Give Thanksgiving a halftime show that doesn’t just trend—
it owns the holiday.