By Moses Joshua 
Balancing superstar production with team efficiency creates a “good problem” for Detroit
Gibbs’ Dominance Dictates Offensive Flow
Detroit Lions head coach Dan Campbell is fully aware of the impact running back Jahmyr Gibbs has had on the offense this season. With John Morton replaced Ben Johnson as offensive coordinator, many anticipated Gibbs would see a larger share of touches—and that prediction has proven accurate.
However, Gibbs’ remarkable production has forced natural adjustments in the backfield. Campbell noted that while he would like to balance touches between Gibbs and David Montgomery, the reality of Gibbs’ efficiency often dictates otherwise.
“I would like to balance them [Gibbs and Montgomery] out,” Campbell said. “I would like to give David some more [chances], find a place to get him a few more.”
In the seven games since Campbell assumed play-calling duties in Week 10, Gibbs has totaled 120 or more yards from scrimmage in five contests, surpassing 200 yards twice. His production has been relentless, particularly following tight end Sam LaPorta’s injury, with 26 receptions on 31 targets for 247 yards and a touchdown across four games—already exceeding his 52 receptions in each of his first two seasons.
A “Good Problem” for Campbell
Campbell recently addressed fan concerns during a Tuesday appearance on 97.1 The Ticket’s Costa and Jansen with Heather, acknowledging the difficulty of giving Montgomery more work without limiting Gibbs’ effectiveness.
“I love David Montgomery. I love Gibbs,” Campbell said. “They’re both valuable players for us. I wish I could give them both a heavy, heavy load.”
The coach emphasized that Gibbs’ dominance doesn’t diminish Montgomery’s role but instead reshapes it. Montgomery often steps in to save wear and tear on Gibbs while contributing in the passing game, particularly in LaPorta’s absence.
Campbell injected humor into the discussion when co-host Jim Costa suggested a 65-35 split favoring Gibbs. The exchange highlighted the reality of football: maximizing efficiency sometimes comes at the expense of equal distribution.
Looking Ahead: Maximizing Team Efficiency
While Gibbs’ workload is at the forefront, Campbell’s goal remains clear: keep the offense on the field and productive. The zero-sum nature of touches between two elite backs is a challenge, but it’s a challenge rooted in success rather than necessity.
“They’re both integral to what we do,” Campbell explained. “If we’re on the field, getting more plays, then everyone benefits—but right now, Gibbs’ performance dictates the flow.”
Detroit fans can take comfort in knowing the Lions’ backfield has elite talent in multiple forms. Gibbs may be the focal point, but Montgomery’s presence ensures that the offense remains versatile, balanced, and dangerous.