When Brad Holmes took over as general manager and Dan Campbell stepped in as head coach in 2021, the Detroit Lions offense wasn’t just struggling — it was in pieces. Fast-forward to 2025, and Detroit now boasts one of the most efficient and explosive offensive units in the NFL. Here’s how they built it.
Quarterback: From Placeholder to Franchise Leader
After trading away Matthew Stafford, Holmes brought in Jared Goff — seen by many as a stopgap quarterback. Instead, Goff thrived in Detroit. He’s matured under Campbell’s leadership and offensive coordinator Ben Johnson’s system, becoming a reliable leader and top-10 QB in the league.
Offensive Line: Built to Dominate
The offensive line has become the heart of the Lions offense. Drafting Penei Sewell in 2021 was the turning point. Paired with stalwarts like Frank Ragnow and Taylor Decker, Detroit has crafted a unit that not only protects Goff but paves the way for the run game.
Running Back Duo: Power and Speed
In 2023, Holmes drafted Jahmyr Gibbs, pairing him with veteran David Montgomery. The combination has become deadly: Gibbs brings speed and versatility, while Montgomery delivers power and consistency.
Receiving Corps: From Bare Bones to Reliable Weapons
The Lions invested in their wide receiver room smartly. Amon-Ra St. Brown blossomed into a Pro Bowl talent after being selected in the fourth round. Detroit added complementary pieces around him — from deep threats to solid route runners — giving Goff a full toolbox.
Tight End: Sam LaPorta’s Breakout
Drafted in 2023, Sam LaPorta quickly became one of the league’s most promising young tight ends. His versatility and chemistry with Goff make him a key piece in Detroit’s passing attack.
The Philosophy: Tough, Smart, and Disciplined
Holmes and Campbell didn’t just want talent — they wanted the right kind of players. From grit to leadership, they prioritized character and fit. The result? A cohesive, balanced offense that can win in multiple ways.
Now, with a 15–2 regular season behind them and real Super Bowl expectations ahead, it’s clear the Lions have turned a corner — and it all started with a blueprint laid out by Holmes and Campbell.
Blueprint for a Contender: How Brad Holmes & Dan Campbell Rebuilt the Lions Offense
