Bill Mercer, a revered figure in Dallas-Fort Worth sports broadcasting, passed away at the age of 99. His death was announced by Dallas Cowboys radio announcer Brad Sham, who honored Mercer as the “Godfather of DFW sports broadcasting” and “a national treasure, mentor, teacher, storyteller, and friend.” Sham reflected, “Race well run old friend. May his memory be for a blessing.”
Mercer’s broadcasting career was both diverse and distinguished. He provided play-by-play commentary for Major League Baseball teams such as the Texas Rangers and the Chicago White Sox, as well as several Minor League teams. His voice also resonated through college sports, notably in football and basketball for the University of North Texas. In professional football, Mercer was the primary announcer for the Dallas Texans, now known as the Kansas City Chiefs, during the early years of the American Football League. He later lent his talents to the Dallas Cowboys, calling games including the iconic 1967 “Ice Bowl” against the Green Bay Packers.
Beyond traditional sports, Mercer made a significant impact in the world of professional wrestling. From 1982 to 1987, he served as an announcer for World Class Championship Wrestling (WCCW), a promotion based in the Metroplex area, during its most successful years.
Mercer’s journalistic contributions extended beyond sports. In 1963, while working with KRLD in Dallas, he was among the reporters present during a press conference with Lee Harvey Oswald, the accused assassin of President John F. Kennedy. It was Mercer who informed Oswald that he had been formally charged with the President’s assassination, a moment captured on camera.
Throughout his career, Mercer’s dedication to broadcasting and journalism left an indelible mark on the industry. His legacy as a mentor and storyteller will be cherished by those who had the privilege to know and learn from him.