Detroit’s head coach embraces challenge, believes tough slate will harden team for deep playoff push
No Easy Roads—And That’s the Point
In a league where strength of schedule can make or break a playoff bid, most teams would balk at drawing one of the NFL’s toughest slates. But not Dan Campbell. The Detroit Lions head coach isn’t just unfazed by the grueling road ahead—he’s fired up about it.
“I love the schedule we have this year,” Campbell declared ahead of the team’s first OTA practice. “Because this is the type of schedule that builds you for the postseason… We’re going to get tested early and often and all year long, and it’s freakin awesome.”
That attitude matches the team’s gritty identity, which has grown stronger with each season under Campbell’s leadership. The Lions posted a franchise-record 15 wins in 2024 and reached the NFC Championship Game for the first time in over three decades. Now, with expectations at an all-time high, the team is staring down a brutal 2025 campaign that will demand resilience and maturity.
A Gauntlet of Giants
The numbers speak for themselves. The Lions are tied with the Chicago Bears for the second-toughest schedule in the NFL, based on opponent winning percentage from last season—trailing only the New York Giants. And this isn’t just about stats on paper.
Detroit’s 2025 journey includes divisional wars with the Green Bay Packers, Minnesota Vikings, and Bears—teams that each made the postseason in 2024. Outside the NFC North, the Lions must travel to face the Kansas City Chiefs, Cincinnati Bengals, Baltimore Ravens, Washington Commanders, and defending Super Bowl champion Philadelphia Eagles.
Campbell welcomes the chaos.
“It’s awesome, man,” he said with a grin. “To me, by the end of the year, we should be scarred up and ready to go, hardened for battle and ready for the playoffs. And there’ll be nothing easy about it.”
‘The Right Kind of Brutal’
For Campbell, the physical and mental toll of a challenging schedule isn’t a drawback—it’s preparation. The relentless competition, he believes, will forge the type of team that doesn’t flinch when the stakes are highest.
“You still—just to get through our own division—is going to be brutal,” he said. “But it’s the right kind of brutal.”
That mindset has already proven contagious. Under Campbell, Detroit has become one of the most resilient and physical teams in the league, with a locker room that thrives on adversity. With that culture now firmly in place, a schedule packed with heavyweight clashes may be exactly what this team needs.
The Road to January Starts in September
The Lions kick off the 2025 season on September 7 in Green Bay, a rivalry game that promises immediate intensity. From there, it’s a grind—a 17-week proving ground for a team with Super Bowl ambitions.
And if Campbell has his way, the battle scars Detroit accumulates along the journey won’t be signs of weakness. They’ll be badges of honor.
“By the time we get to the playoffs,” he said, “we’ll be ready to go when the time is right.”
The schedule may be brutal—but for Dan Campbell and the Lions, it’s a welcome kind of war.