The Detroit Lions are making sure their Thanksgiving tradition hits a whole new level — and who better to help make that happen than one of the city’s greatest icons, Eminem. The Grammy-winning rapper and Detroit native is set to help produce the Lions’ Thanksgiving halftime shows through 2027, giving fans three more years of unforgettable entertainment infused with hometown pride.
Eminem has long been one of Detroit’s loudest and proudest ambassadors, and his connection to the Lions runs deep. Whether it’s his love for the city, his hard-hitting performances, or his undeniable impact on pop culture, Slim Shady represents everything Detroit stands for — grit, passion, and authenticity. Now, he’s bringing that same energy to one of football’s most beloved holiday traditions.
Under Eminem’s creative direction, fans can expect halftime performances that celebrate both the city’s vibrant music scene and the Lions’ growing dominance in the NFL. From surprise guest artists to bold stage designs and Detroit-inspired storytelling, the next few Thanksgiving shows at Ford Field promise to be something special.
For Lions fans, this partnership feels like a perfect match — Detroit football and Detroit music, side by side. As the team continues its push for greatness on the field, Eminem’s touch will make sure the halftime shows deliver the same level of fire and pride off the field.
Thanksgiving in Detroit just got a lot louder, a lot prouder, and a whole lot more “Shady.”
Detroit Icon Meets Detroit Pride: Eminem Signs On for Lions Thanksgiving Shows Through 2027
