By Blessing 
Detroit Lions, Other NFL Teams Have Fun With Ashton Hall’s Viral Routine
Fitness influencer and former college running back Ashton Hall has taken the internet by storm with his unconventional morning routine. After a clip showcasing his habits surfaced online, social media went into a frenzy, sparking reactions from fans, brands, and even NFL teams.
The Viral Sensation
As reported by Sports Illustrated, the now-famous video—reshared by the X account “Tips For Men – Fashion | Essentials | Luxury”—captures Hall’s extreme approach to starting his day. His routine includes waking up at the oddly specific time of 3:52 a.m., repeatedly dunking his face in ice water, and rubbing a banana peel on his face. The video has amassed over 700 million views and counting, inspiring a wave of spoofs and parodies. By Monday, 13 of the NFL’s 32 teams had jumped in on the fun.
Detroit Lions Join the Trend
Among those taking part was the Detroit Lions, who shared a lighthearted post on their social media Monday morning. Their caption, “Happy Monday, time to lock in,” subtly referenced Hall’s now-iconic morning grind. Social media managers across the sports world had a field day, flooding timelines with humorous takes on the viral post.
The Unexpected Business Impact
Beyond the memes and laughter, Hall’s video has also had a significant effect on branding. The Express Tribune reported that Saratoga Water, a brand featured in his routine, saw Google searches spike by 1,379%. Additionally, basic earned media value (EMV) estimates suggest Hall’s viral clip generated around $1.8 million in unpaid digital exposure for the company—without even considering reposts, reaction videos, and spin-offs inspired by his routine.
What started as a quirky morning ritual has now become a full-blown internet phenomenon, proving once again that social media can turn even the most unusual habits into cultural moments.