Ashton Hall’s over-the-top morning routine has taken the internet by storm, and even the Detroit Lions couldn’t resist getting in on the viral moment. The former collegiate running back and fitness influencer has captivated social media with his unique daily regimen—waking up at 3:52 a.m., repeatedly dunking his face in ice water, and even wiping his face with a banana peel. Since being shared by the X account “Tips For Men,” the video has skyrocketed to over 700 million views, inspiring countless spoofs and memes.
On Monday, the Lions’ social media team joined in, posting an image with the caption, “Happy Monday, time to lock in,” clearly referencing Hall’s viral clip. The Lions weren’t alone—more than a dozen NFL teams joined the fun, posting their own takes on the absurd routine. The internet’s obsession has even turned into real-world impact, as Saratoga Water, a brand featured in Hall’s video, has seen a 1,379% increase in Google searches, with an estimated $1.8 million in earned media value.
What started as a quirky fitness clip has evolved into a full-blown cultural moment, proving once again that social media can turn even the strangest routines into mainstream entertainment.
Detroit Lions Poke Fun at Ashton Hall’s Internet-Breaking Routine
