By Moses Joshua 
Offensive coordinator John Morton admits his missteps and vows to put the explosive wideout back at the center of Detroit’s game plan.
Morton Admits Responsibility: “I Failed Him”
The Detroit Lions are still in strong position at 5–2 as they prepare to host the Minnesota Vikings this Sunday, but one glaring issue continues to shadow their offense — the underuse of Jameson Williams.
Offensive coordinator John Morton didn’t shy away from that reality when he met with reporters this week. Speaking to the media on Thursday, via Kory Woods of MLive.com, Morton made a rare admission for an NFL play-caller: “I failed him.”
That statement alone speaks volumes. Williams, one of the most explosive weapons on Detroit’s roster, has been a relative nonfactor for much of the season. Morton said he used the bye week to address the issue, adding that he’s making a “more concerted effort to get Williams more chances” moving forward.
A Star Receiver Stuck in Neutral
Detroit and Williams entered the 2025 season with high expectations. Just before Week 1, the team rewarded the former Alabama standout with a three-year deal worth up to $83 million, including $66 million guaranteed — clear evidence of the franchise’s belief in his potential.
Yet through seven games, the numbers haven’t reflected that investment. Williams has managed only 17 receptions for 289 yards and two touchdowns, and he’s been limited to 10 or fewer yards in two of the last three contests. He’s topped 60 yards just twice this season.
For a receiver who notched 1,001 yards and seven touchdowns last year while averaging 17.3 yards per catch, this year’s sluggish production is a major letdown — both for the player and the team.
Finding the Balance in a Crowded Offense
To be fair, Morton is in his first year as Detroit’s offensive coordinator and is still calibrating an attack loaded with talent. Williams currently ranks third on the team in targets (30), trailing Amon-Ra St. Brown and Sam LaPorta, while Jahmyr Gibbs sits just behind him with 28.
That depth creates both strength and challenge for the Lions — too many mouths to feed in an offense that thrives on rhythm. But Morton understands that Williams’ speed and playmaking ability add a dimension no one else on the roster replicates.
“The Lions are a better offensive unit when No. 1 is making plays for them,” one team source said earlier in the week, reflecting the internal awareness that Williams’ breakout must come soon.
A Second Chance After the Bye
For now, both Morton and Williams seem committed to turning things around. The 24-year-old wideout has handled the frustration with maturity, continuing to work and avoiding public criticism of his role. Coaches have taken notice — and the offensive staff has made it clear that adjustments are coming.
“It’s a tough balancing act,” Morton acknowledged, “but that’s what we’re ironing out.”
The Lions’ offensive engine has proven potent without Williams firing on all cylinders. If Morton truly makes good on his promise, and Williams regains his form from last season, Detroit could soon unlock an even more dangerous version of its attack — one that no NFC defense wants to face down the stretch.