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From Car Wash to Cheers: How El Car Wash’s Grand Opening Turned Sterling Heights Into a Celebration
Sterling Heights, Mich., got a little brighter last weekend as El Car Wash opened its newest location—and it wasn’t just about shiny cars. The grand opening transformed into a full-blown community celebration, complete with marching bands, mascots, giveaways, and a meaningful contribution to local students.
Community Spirit in Action
El Car Wash didn’t just roll into town quietly—they made sure the community felt the excitement. Ryan Anderson, CMO of El Car Wash, put it simply:
“Introducing El Car Wash to Sterling Heights means more than opening a new location, it’s about investing in our new neighbors that make this community special.”
That investment wasn’t just words. For every car washed during opening weekend, El Car Wash pledged $1 to the Stevenson High School Band Boosters, ultimately raising $3,500 to support the Titan Marching Band.
Marching to Success
Mike Yaros, director of bands at Stevenson High School, shared the impact:
“This generous contribution will help to facilitate the re-hiring of our coaching staff, the purchase of future equipment, and help alleviate transportation costs to various performances around the community.”
Thanks to this support, the Titan Marching Band might even perform at America’s Thanksgiving Parade in Detroit this year—a dream made more achievable by the El Car Wash donation.
Fun, Festivities, and Freebies
The weekend was more than fundraising. Guests enjoyed:
- A live marching band performance and ribbon-cutting ceremony
- Meet-and-greets with Roary the Lion and the Lions Cheer Squad
- Free washes on opening day
- Giveaways from local favorites like Vito’s Bakery, Miller’s Orchard, The Mean Weenie, and Meadowbrook Ice Cream Company
- Lucky winners taking home a year of unlimited car washes
More Than Just a Wash
El Car Wash now operates over 80 locations across Florida and Michigan, and this Sterling Heights debut is part of a larger plan to expand to 30 metro Detroit locations by 2027. But beyond technology, amenities, and fast service, the brand shines in its commitment to community, having donated over $400,000 since 2022.
With state-of-the-art technology, unlimited wash memberships, and a dedication to brightening every day, El Car Wash proves it’s about more than clean cars—it’s about clean, happy communities.