By Mummy Grace 
Campbell recently told Sports Illustrated and Detroit Sports Nation that Hamp’s unwavering belief and trust played a pivotal role in reshaping the franchise . He recalled their very first Zoom meeting, where Hamp encouraged him to be his authentic self—a promise she’s stood by. “Sheila,” Campbell said, “doesn’t tell you how to dress, how to speak—just gives you the resources and lets you coach. She’s one-of-one.”
She didn’t just speak words—she took action. Through lean years, she backed Campbell and GM Brad Holmes. When the Lions stumbled to a 1–6 start in 2022, Hamp didn’t panic, instead publicly vowing to stick with the process . That vote of confidence resonated deeply—Jared Goff later credited Hamp’s early-season press conference as a galvanizing moment for the team .
Fans have noticed too. Reddit users widely praised Hamp for her steady leadership and refusal to micromanage, with one calling her “a badass” and “the Queen of the North” .
Under her ownership, the Lions have enjoyed consecutive division titles and multiple playoff wins—achievements long felt out of reach. And Campbell credits Hamp’s behind-the-scenes influence for laying the cultural groundwork that made it all possible .
In short: Detroit’s transformation isn’t just luck—it’s the result of a leader who empowered her team to aim higher, work harder, and believe in themselves. Dan Campbell didn’t just find a coach in Sheila Hamp—he found a partner.