🧢 Josh Allen Just Got a Side Hustle… and It’s Pretty Legendary
Buffalo Bills superstar and reigning NFL MVP Josh Allen is adding another title to his already stacked resume — say hello to New Era Cap’s brand new Director of Billustration. Yes, that’s a real title. And yes, it’s as awesome as it sounds.
Allen isn’t just repping the brand anymore — he now owns a piece of it. New Era and the Bills QB have been tight since his rookie days in 2018, but now things are official. He’s not just a face on a billboard; he’s an equity partner. Oh, and he just launched a LinkedIn page to make it all look extra professional.
But here’s where it gets seriously cool: Allen’s teaming up with Oishei Children’s Hospital to create custom caps designed by young patients. He’ll wear a different kid-designed hat before each home game this season, then those one-of-a-kind lids will be auctioned off after the games to support The Patricia Allen Fund — named in honor of Josh’s late grandmother.
And if that’s not enough, Josh even designed his own Bills cap, inspired by a hand-drawn buffalo he sketched himself. (Yes, he draws too. The man can literally do everything.)
“This city’s home now,” Allen said. “New Era’s believed in me since Day 1, and I believe in where they’re headed. I want to build something that brings together football, fashion, and the incredible kids who inspire me.”
New Era’s CEO Chris Koch couldn’t agree more. “Josh isn’t just an athlete—he’s part of our family,” Koch said. “His energy and vision are helping push us to be bolder, more creative, and more connected to Buffalo and beyond.”
Oh, and if you’re curious what all this looks like, New Era dropped a two-minute hype video featuring Allen stepping into his new creative role. It’s fire. 🔥
So yeah, Josh Allen: MVP, QB1, style icon, creative director, community hero. Is there anything this guy can’t do?
Josh Allen Joins New Era as ‘Director of Billustration’—Drip Confirmed
