By Sunday 
Big news is rocking the world of professional wrestling — and if you’re a fan of Lucha Libre AAA, you’re going to want to pay attention. After years of financial struggles despite a loyal fanbase and strong talent roster, AAA has officially been acquired by WWE. But don’t panic — this isn’t the end of the beloved promotion. In fact, it might just be the fresh start they needed.
A New Chapter for AAA
WWE announced the acquisition ahead of WrestleMania 41 night one, immediately making headlines. Shortly after, it was revealed that Jeremy Borash from WWE would be teaming up with AAA legend Konnan to lead the company’s creative direction. If that pairing sounds exciting to you, you’re not alone.
Konnan, never one to hold back, hopped onto the Keepin’ it 100 podcast to explain why this major move made perfect sense. As he put it bluntly, the issue was never the wrestlers or the storylines:
“Our problem in AAA isn’t our talent, isn’t our booking, it’s that we didn’t have any money. So for example, they said in WWE that if you put all our TVs together for one year, it’s not as much as they spend on one TV [taping] in the United States.”
Yep, you read that right. AAA was producing a year’s worth of TV with less money than WWE uses for a single taping. It’s no wonder they felt capped.
New Resources, New Opportunities
With WWE’s financial muscle behind them, Konnan made it clear that fans should expect a major upgrade in production value — and even better, a deeper talent pool:
“Our show will look a lot better and we’re going to be able to work with their talent, not just NXT talent. And now with money, you’ll see what we can do.”
That’s a pretty thrilling prospect, especially for fans eager to see AAA talent get even more exposure and resources to shine.
What About AAA’s Identity?
Naturally, whenever a big corporation swoops in, fans worry: will the heart and soul of AAA survive? Will it be rebranded into something unrecognizable — like, say, “NXT Mexico”?
Well, while rumors are definitely swirling, Konnan reassured listeners that the decision to sell wasn’t about being forced out or “selling out.” It was about vision and survival:
“Bro, the reason they sold the company is not because we were going out of business. The reason they sold the company is because Dorian Rodan put his ego to the side and he understood we could never grow if we didn’t have help and capital, and now we have it. But business is not bad.”
Konnan also emphasized that AAA hasn’t exactly been struggling for fans either:
“The last two years, all of our TVs have been from 85% to full, right? Our business is not bad.”
In short, the core of AAA is still strong — it just needed a partner to help it level up.
What’s Next?
While we don’t know exactly what’s coming next — or whether AAA will undergo major changes to fit into WWE’s ecosystem — it’s clear that this is a turning point. With more money, better production, and creative minds like Borash and Konnan at the helm, AAA might just be headed for a golden age.
Fans should buckle up. The future of AAA just got a whole lot bigger.