The Detroit Lions are expanding their footprint overseas through an exciting new partnership with German soccer club FC Köln.
As part of the NFL’s International Home Marketing Area (IHMA) initiative, the Lions are teaming up with Köln to grow both brands across borders. The partnership is expected to open doors for fan engagement, marketing opportunities, and potential player development programs that bridge American football and European soccer.
While the Lions are focused on the 2025 season, this move shows their interest in building long-term global ties. FC Köln, one of Germany’s oldest and most beloved clubs, shares similar values with Detroit’s franchise—including blue-collar roots and passionate supporters. Both teams hope this connection creates more than just international exposure, but also cultural exchange and mutual growth.
It’s more than a branding move—it’s the beginning of something much bigger.
Detroit Lions Team Up With German Club FC Köln to Grow Global Brand
