By Kingsley By Giuseppe Labellarte
Wed 11 June 2025 18:30, UK
Liverpool have followed up their Premier League title win with a superb start to the summer transfer window. The Reds quickly wrapped up the signing of Jeremie Frimpong from Bayer Leverkusen to replace Trent Alexander-Arnold.
In addition, Liverpool received around £10 million from Real Madrid to enable Alexander-Arnold to leave earlier and join up with Los Blancos for the Club World Cup.
Now, Liverpool are closing in on a record-breaking deal for Florian Wirtz for around £127 million.
With every Premier League club having to be mindful of PSR (Profit and Sustainability Rules), some fans have been asking whether the Florian Wirtz deal will have a huge impact on Liverpool.
Liverpool tipped to have earned around £350m in commercial income for 2024/25
Adam Williams, TBR Football’s Head of Football Finance and Governance Content, explains how Liverpool will be more than alright on this front.
Williams says Liverpool aren’t thought to be anywhere near the three-season financial loss limit of up to £105 million until the end of 2025–26 – even when factoring in the Wirtz deal.
Indeed, he reckons Liverpool could have earned around £350 million in commercial income this season, which would easily cover Wirtz’s transfer fee and wages.
> “I’ve seen some questions on social media about how Liverpool are able to afford Florian Wirtz and stay within the PSR threshold,” said Williams.
“In truth, regardless of what happens in the coming season, they’re likely to be nowhere near the three-season financial loss limit of up to £105 million until the end of 2025–26, even with the Wirtz fee included.
“Remember, the Wirtz fee will be amortised over five years, so only £25 million or so will hit Liverpool’s PSR calculation in 2025–26, plus his annual salary.
“Liverpool wash their own face. FSG have never put any money into the club besides when they cleared the debt in 2010 and, more recently, the funds for the expansion of Anfield.
“They have been entirely self-sufficient and will continue to be so. Commercial revenue is a huge part of that.
“Since FSG bought the club, money from sponsorship, retail and other commercial streams has risen from £62 million in 2010 to £308 million in 2023–24. We don’t have the figures from 2024–25 yet, but I think it’s entirely possible that it will hit £350 million for the season.”